Content
A well-loved restaurant in New York City already had the reputation. What it needed was a collab dinner that performed and filled seats. For a single night with a curated menu alongside another restaurant, we led the marketing. We built a look just for the night and carried it through the menu, labels, social, and email. A couple of emails and a run of organic posts later, night one sold out in three hours. We had more marketing ready. We never needed it. A second night was added and sold out too.
Strategy • Campaign • Email • Social Media
Manhattan Restaurant
They had tried a restaurant collab before, and it didn’t fill the room. With another one on the calendar, this one had to land. It was a single night with a curated menu, hosted at their restaurant, and the job was to make it feel like an event worth showing up for, then fill every seat.
The Challenge
We built a dedicated visual identity for the collab and carried it through everything guests would see, from the menu and labels to social and email. Then we sent the first emails and started posting, and it went faster than we planned for. We had more email and social ready in case seats were slow, and we never got to use most of it.
The Solution
The Results
likes on the launch announcement post
1.2K
likes and comments across six posts
3.1K
collab dinner nights sold out
2/2
for night one to sell out
3 hrs
